Social Media Marketing Masterclass - Complete Digital Marketing Strategy
Social Media Marketing Masterclass - Complete Digital Marketing Strategy
Social Media Marketing Masterclass - Complete Digital Marketing Strategy
Description
Social Media Marketing can be an integral part of creating value for your business, absolutely for free!
This comprehensive course guides you on how to market your business using Social Media Marketing, instead of spending money on advertisement.
In this program, you will gain insight into the habits of social media marketers as you build your skills and gain knowledge of different social media platform and the features they offer. Through step-by-step and engaging lessons, you will learn how to perform proven tactics that drive traffic to your website, discover up to date information and tips for your social media marketing.
Furthermore, refine your personal skills to create a powerful online marketing presence, and improve your understanding to create content that will draw people to your site.
Who is the course for?
This course is ideal for those wanting to improve their base skills in office administrative tasks
This course would be ideal for people who want to start working as a receptionist, office administrator, office manager, administrative assistant or secretary
Entry Requirement:
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Social Media Marketing-Understanding Social Media Marketing
Mastering Social Media Marketing
00:10:00
Introduction To The Social Media Marketing Masterclass
00:01:00
Introduction To The Social Media Marketing Section
00:01:00
The Social Media Marketing Monster
00:03:00
Free Vs Paid Traffic
00:03:00
What Is Marketing?
00:10:00
What Is Media?
00:04:00
What Is Social?
00:07:00
Local Vs International
00:03:00
Activities To Complete
00:01:00
Social Media Marketing-Marketing As A Business Priority
Introduction To Marketing As A Business Priority
00:01:00
The Marketing Company
00:04:00
Feast And Famine
00:03:00
Continuous Marketing
00:04:00
The 80/20 Principle
00:04:00
Sales And Marketing
00:05:00
Activities To Complete
00:01:00
Social Media Marketing-The Buyer Journey
Introduction To Understanding The Buyer Journey
00:01:00
Meet Bob
00:14:00
The Seven Steps To Marriage
00:05:00
The Buyer Journey AIDA
00:03:00
Attention Content
00:02:00
Interest Content
00:07:00
Desire Content
00:04:00
Action Content
00:04:00
Activities To Complete
00:01:00
Bob's World View
Introduction To Bob’s World View
00:01:00
Understanding World Views
00:05:00
Understanding Bob
00:03:00
Confirming A World View
00:06:00
The Family Kettle – Bob’s World View
00:13:00
Bob’s World View – Activities To Complete
00:01:00
Social Media Marketing-Social Media Marketing And SEO
Introduction To Social Media Marketing & SEO
00:01:00
The Truth About Social Signals
00:04:00
The Problem With New Websites
00:07:00
The Snowball Effect
00:04:00
The Great Deception
00:03:00
Your Website As Your Data Center
00:08:00
Activities To Complete
00:01:00
Social Media Marketing-Social Media Marketing Platforms
Introduction To Social Media Marketing Platforms
00:01:00
Finding Bob
00:02:00
What Platform Should I Use?
00:03:00
Business Or Personal Branding?
00:08:00
Social Media Branding Tips
00:03:00
Creating Your Social Media Marketing Biography
00:04:00
House Keeping
00:03:00
Activities To Complete
00:01:00
Social Media Marketing-Posting On Social Media Platforms
Introduction To Posting On Social Media Platforms
00:01:00
The Golden Rules
00:03:00
Curation Vs Creation Of Content
00:04:00
What Types Of Content Should I Create?
00:04:00
Written Content
00:01:00
Photography Content
00:05:00
Infographics Content
00:03:00
Podcast Content
00:03:00
Video Content
00:05:00
Automation Best Practices
00:03:00
Activities To Complete
00:01:00
Social Media Marketing-Social Media Posting Ideas
Introduction To Social Media Posting Ideas
00:01:00
Where Do I Get Posting Ideas From?
00:02:00
Stupid Questions
00:04:00
Conversations
00:03:00
Stories – The Power Of Narrative
00:06:00
Industry News
00:03:00
Content Capture Systems
00:03:00
Activities To Complete
00:01:00
Social Media Marketing-Creating A Social Media Marketing Post
Introduction To Creating A Social Media Marketing Post
00:01:00
Take Them To The Movies
00:02:00
Headlines
00:03:00
Body Text
00:05:00
Using Images
00:00:00
Video Posts
00:07:00
Quizzes And Polls
00:01:00
Links
00:02:00
Hashtags
00:03:00
Activities To Complete
00:00:00
Social Media Marketing-Community Based Marketing
Introduction To Community Based Marketing
00:01:00
The Best Kept Secret
00:03:00
Choosing A Niche For Your Community
00:04:00
Choosing A Platform For Your Community
00:03:00
Gate Keepers
00:03:00
Community Rules
00:03:00
Shared Ownership
00:00:00
Visiting Other Communities
00:03:00
Activities To Complete
00:00:00
Social Media Marketing - Building A Social Media And Content Marketing Plan
Introduction To Building A Social Media Marketing Plan
00:01:00
Why You Need A Plan
00:02:00
Your Social Media Schedule
00:03:00
Your Content Calendar
00:04:00
Setting Realistic Time Frames
00:03:00
Responsibilities And Roles
00:03:00
SMART Goals For Your Marketing
00:00:00
Social Media Marketing - Cases Studies
Introduction To Social Media Case Studies
00:29:00
Social Media Marketing Mistakes – Part 1
00:07:00
Social Media Marketing Mistakes – Part 2
00:04:00
Twitter Case Studies
00:06:00
Facebook Case Studies
00:05:00
LinkedIn Case Studies
00:05:00
YouTube Case Studies
00:05:00
Instagram Case Studies
00:04:00
Pinterest Case Studies
00:04:00
Social Media Case Studies – Activities To Complete
00:01:00
Creating Social Media Images
Introduction To Creating Social Media Images With Adobe Spark
00:01:00
Adobe Spark Tools Explained
00:05:00
Example Of An Adobe Spark Social Image Created On Desktop
00:04:00
Example Of An Adobe Spark Social Image Created On Mobile
00:04:00
Activities To Complete – Adobe Spark
00:01:00
Profile Image - Creating Your Social Media Profile Image
Introduction To Social Media Profile Image Creation
00:01:00
Equipment Needed
00:07:00
Understanding Your Camera
00:05:00
Profile Image - Lighting And Posing Your Subject
Making Pictures for a Living
03:00:00
Front Lit Lighting For Portraits
00:07:00
Setting The Exposure
00:04:00
Posing The Face
00:10:00
Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait
00:10:00
Finishing Your Male Portrait
00:06:00
Editing A Female Portrait
00:11:00
Blogging - Copywriting For Blogs And Articles
Introduction To Blogging & Copywriting
00:01:00
Identifying Your Niche Audience
00:07:00
Finding Your Style As A Writer
00:10:00
Preparation – Tracking Ideas For Your Blogs And Articles
00:10:00
Page Setup And Formatting
00:06:00
Links And Actions
00:08:00
Additional Content On The Page
00:05:00
Blogging - Writing Your Copy
AIDA Copywriting
00:01:00
AIDA – The Attention Phase
00:06:00
AIDA – The Interest Phase
00:01:00
AIDA – The Desire Phase
00:05:00
AIDA – The Action Phase
00:07:00
Additional Thoughts For Your Blogging And Article Writing
00:03:00
Email Marketing - Building Your Email List
Introduction
00:01:00
Email Marketing – Grasping The Concept
00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider
00:06:00
Building Your Email Marketing List
00:06:00
Different Ways To Get An Email Sign Up
00:08:00
Asking For The Email
00:05:00
The Magic Of PDF’s
00:09:00
Email Marketing - Using Your Email List
An Email List Is For Selling Stuff – Right?
00:08:00
Email Marketing Styles
00:06:00
Email Marketing - Email Copywriting
Email Writing Styles
00:08:00
Email Copywriting – Using AIDA
00:08:00
Email Spam Traps & Pitfalls
00:11:00
Email Marketing - Email Analytics - Automations - Maintenence
Email Analytics – What To Measure
00:10:00
Email Automations – Understanding Their Usage
00:04:00
Surveys – How To Use Them To Improve Your List
00:13:00
Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
Introduction To The Courser
00:01:00
Google Search – Understanding How Google Search Works
00:03:00
Local SEO + SEO - Google Search And Your Position In Local Search
Local SEO Ranking Factors
00:06:00
Your Local Ranking Factors – How They Impact Your SEO
00:02:00
Your Analytics Spreadsheet
00:02:00
Domain Authority And Page Authority
00:03:00
Trust Flow
00:03:00
Check Your Local SEO Ranking Score
00:03:00
Google Local Search
00:13:00
Local SEO + SEO - Google My Business - A Strong Local SEO Factor
Google My Business
00:11:00
Cleaning Up Old Google Local Listings
00:05:00
Creating A Google Review Strategy
00:08:00
Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
Citations – Setting Up Your NAP Page
00:04:00
Managing Your Citations
00:13:00
Local SEO + SEO - Backlinks - Understand How They Improve SEO
Back Linking – An Introduction
00:03:00
Checking The Quality Of Your Back Links
00:04:00
Building Back Links
00:07:00
Social Media Business Pages As Back Links
00:02:00
Local SEO + SEO - On Site SEO - Improving Your Sites SEO
Content Marketing As Part Of Your Local SEO
00:03:00
Creating Your Content
00:11:00
Local SEO + SEO - Keyword Optimisation For Powerful SEO
Understanding Keywords
00:04:00
Keyword Strategies – How To Use Keywords Effectively
00:07:00
Inserting Your Keywords On Your Website
00:09:00
Local SEO + SEO - Local Business Online Marketing
Marketing A Local Business
00:02:00
AIDA Marketing – An Overview
00:05:00
Adwords – An Introduction
00:04:00
Google Profiles For Google Personal Accounts
00:03:00
Setting Up A Local SEO Marketing Consultancy
00:11:00
YouTube Marketing - YouTube Channel Setup And SEO
Building Your YouTube Landing Page
00:01:00
YouTube SEO – The Importance Of Titles
00:01:00
YouTube SEO – The Importance Of Your Descriptions
00:03:00
YouTube SEO – The Importance Of Tags
00:04:00
YouTube End Screen Annotations
00:05:00
YouTube Analytics
00:02:00
Publishing And Sharing Your Videos
00:04:00
YouTube Marketing - YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch
00:01:00
Eyes On The Prize…
00:06:00
Audio Production - Mastering Audio Production For Video And Podcasting
Introduction To Audio And Video Production
00:01:00
Introduction To Mastering Audio Production
00:01:00
Technical Challenges You Will Face
00:06:00
Choosing Your Microphone
00:06:00
Positioning Your Microphone
00:03:00
Reducing Echo
00:04:00
Reducing Background Noise
00:04:00
The Perfect Studio
00:04:00
Additional Equipment
00:04:00
Video Production - Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting
00:01:00
Camera Choices
00:10:00
Lighting Choices
00:05:00
Composition And Presentation
00:05:00
Webcam And Smartphone Setup
00:02:00
3 Light Setup For DSLR And Camcorder
00:03:00
5 Light Setup For DSLR And Camcorder
00:03:00
Teleprompter And Reference Monitor
00:05:00
Setting An Exposure
00:03:00
Video Production - Green Screen Video Production
Introduction To Green Screen Video Production
00:01:00
Chroma Keying
00:05:00
Lighting A Backdrop
00:06:00
XSplit Broadcaster – An Introduction
00:03:00
XSplit Settings
00:05:00
Building A Presentation
00:04:00
Screen Capture
00:03:00
Video Production - On Camera Presence - Getting Comfortable On Camera
Introduction To On Camera Presence
00:02:00
Why You Need A Studio
00:04:00
Communicating With Warmth
00:03:00
Talking To Bob
00:04:00
Find Your Natural Self
00:04:00
Practice Makes Perfect
00:03:00
Take 2
00:04:00
Additional Tips
00:04:00
Video Production - Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script For Your Video
00:01:00
Meet Bob
00:03:00
AIDA Psychology
00:01:00
Attention
00:02:00
Interest
00:03:00
Desire
00:04:00
Action
00:03:00
Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
Introduction To Editing With Adobe Premiere Pro And Adobe Audition
00:01:00
Setting Up Your Folder Structure
00:06:00
Colour Grading Your Video
00:11:00
Audio Correction Techniques
00:18:00
Cutting Options – Video Editing
00:10:00
Breath And Click Removal
00:05:00
Advanced Audio Cleaning
00:03:00
Adding Music To Your Video
00:05:00
Exporting Your Video
00:03:00
Introduction To Vlogging
Introduction to Vlogging
00:01:00
What Is Vlogging
00:08:00
Vlogging Equipment – Budget Or 4k?
00:01:00
Vlogging Equipment – Budget Recommendations
00:04:00
Vlogging Equipment – Choosing Your 4k Camera
00:04:00
Vlogging Equipment – Choosing Your Microphones
00:09:00
Vlogging Equipment – Tripods And Accessories
00:05:00
Filming Techniques
00:06:00
Editing A Vlog
00:06:00
Activities For The Vlogging Section
00:01:00
Understanding Instagram
Introduction To Instagram Marketing
00:01:00
Understanding Instagram
00:05:00
Growing Your Audience
00:07:00
Hashtagging Tools
00:07:00
Better Pictures With Your Phone – Controlling The Exposure
00:07:00
Basic Composition – The Rule Of Thirds
00:03:00
Understanding Light
00:07:00
Controlling Your Background
00:06:00
Editing Your Images With Snapseed
00:10:00
Understanding Instagram – Activities To Complete
00:01:00
Quora Marketing
Introduction To Quora Marketing
00:01:00
What Is Quora?
00:05:00
Setting Up Your Quora Profile
00:06:00
Finding Quora Questions To Answer
00:09:00
Writing A Quora Answer
00:09:00
Quora Growth Tips
00:04:00
Quora Activities To Complete
00:01:00
Pinterest Marketing
Introduction To Pinterest Marketing
00:01:00
What Is Pinterest?
00:07:00
Setting Up Your Pinterest Business Profile
00:07:00
Creating A Board On Pinterest
00:02:00
Creating Pins On Pinterest
00:04:00
Understanding Rich Pins And Buyable Pins
00:04:00
Pinterest Growth Tips
00:04:00
Pinterest Board Strategy Examples
00:05:00
Pinterest Tools
00:01:00
Pinterest Activities To Complete
00:01:00
Introduction To Podcasting
Introduction To Podcasting
00:01:00
What Is Podcasting?
00:04:00
Getting Started With Podcasting
00:04:00
Podcasting Equipment
00:09:00
Designing Your Podcast
00:08:00
Podcast Recording Tips
00:11:00
Finding Guests For Your Show
00:07:00
Editing Your Podcast With Adobe Audition
00:03:00
Marketing Your Podcast
00:05:00
Podcasting Activities To Complete
00:01:00
Course Summary
Summary For The Course
00:01:00