Social Media Strategy Masterclass

Social Media Strategy Masterclass

Duration: One day

Objective

This practical and comprehensive one-day workshop deals specifically with the main social media networks specifically relevant to the
B2B marketplace, namely Facebook, Twitter and LinkedIn. It will also provide an overview of some of the newer and emerging social
media networks coming into the marketplace now.
Delegates will develop their knowledge of each social media network so that they can devise an appropriate strategy for their own
organisation's social media engagement. This will entail training participants in a social media strategy model, social media tools, the
legal aspects of social media and keeping the organisation safe by devising a social media policy for the organisation's employees.
Contents

Understanding the main social media networks:

Facebook Marketing
Overview of the platform
Advertising strategies on Facebook
Edgerank - Facebook's algorithm
Twitter Social Media Marketing
Overview of the platform
Advertising strategies on Twitter
Twitter Audience Insights Analytics, Twitter Cards and Remarketing
LinkedIn Social Media Marketing
Overview of the platform
Insights and advertising on LinkedIn
Emerging Social Media Networks
New Social Media emerging and the implications for your organisation e.g. Periscope, Snapchat, Meerkat and IM.

Social media strategy:

The Social Media Strategy Model
Integrating Social Media with PR
Keep the business safe - devise a social media policy for employees and overview of the legal implications associated with social
media.
Measuring and evaluating social media marketing
Current and future digital and social media trends
Knowledge consolidation and overview

Who should attend

This course will be of particular use to small business owners and individuals who work in marketing, PR or Communications roles
that require them to have knowledge of Social Media as part of their job. Delegates should have a rudimentary understanding of how
to create pages and profiles for the main social media platforms being discussed.

Course benefits

This course brings with it a trainer who has experience in the real world who provides real life examples of successful social media
campaigns and digital strategies.

Additional information

Those interested in this course who are entirely new to social media should arrange to attend our Social Media Workshop: An
Introduction session prior to attending this course.

Certificates

All delegates who successfully complete this course will receive a certificate of attendance.

Trainers background

The trainer of this course has held positions in the public and private sector for the last 15 years. He is a full member of the Chartered
Institute of PR and has extensive experience working in corporate communications and digital marketing as well as management
training, business mentoring and strategic change management.

Locations: 

We deliver courses in Inverness, Aberdeen, Stirling, Glasgow, Edinburgh, Newcastle, Leeds, London and Belfast.