Specialist Professional Diploma in Search Marketing - Online

Specialist Professional Diploma in Search Marketing - Online

What is the Specialist Professional Diploma in Search Marketing course?

Search marketing is an essential tool for any successful business and organisation. This specialised professional diploma in search marketing by the industry recognised Digital Marketing Institute (DMI) will give a complete grounding in search marketing. It can benefit both ambitious individuals looking to climb the career ladder and business owners looking to boost their engagement.

Who is it for

Is the Specialist Professional Diploma in Search Marketing online course right for me?
If you are looking to excel in the marketing industry, and particularly focus on search marketing skills, this course is for you. It does not require previous qualifications or experience, making this suitable for beginners. If you are a business, this course can be particularly useful when upskilling staff internally, particularly in the ever-changing world of marketing, where this is a key skill.

Course accreditation

Digital Marketing InstituteThey have certified the highest number of professionals to a single digital education standard. They work with some of the marketing industries biggest names: Google, Facebook and Twitter, who contribute to the development of DMI's globally recognised marketing and selling qualifications.

Careers

What job could I get with a Specialist Professional Diploma in Search Marketing qualification? ­­

By knowing how to implement SEO tactics you can boost search ranking and get to grips with the most effective inbound marketing tactics available. Become a certified specialist in search marketing and prepare the leverage on innovative and creative search strategies to gain a competitive advantage – for either your career or business.

This Specialist Professional Diploma in Search Marketing by the respected Digital Marketing Institute will give a complete grounding in search marketing that will benefit both ambitious individuals looking to climb the career ladder and business owners looking to boost their engagement.

Why study with us

Why study the Specialist Professional Diploma in Search Marketing online course with e-Careers?

• Become a certified search marketing professional.
• Develop an exciting new career in marketing or boost your business with effective online marketing.
• Study online, anytime, anywhere. Work the course around your schedule.
• Use study resources including video lectures and practical exercises.
• Exclusive access to an online tutor.
• The course is designed to teach all you need to know about search marketing.
• A wise investment for business owners or for key members of their marketing staff.
• Add a respected qualification from the Digital Marketing Institute to your CV.
• Help and support available if required through e-Careers.

Course Details

What are the Specialist Professional Diploma in Search Marketing online course modules?

• Introduction
• SEO Setup
• SEO Content
• SEO Workshop
• Paid Search
• Display Advertising
• Video Advertising
• Analytics Setup
• Applied Analytics
• Strategy & Planning

 Specialist Professional Diploma in Search Marketing Exams

This course includes exams, however both the course and exams must be completed within 6 months.

What does the Specialist Professional Diploma in Search Marketing distance learning course cover?

• Work through 30 hours of industry recognised course content split across 10 easy-to-manage modules and become a search marketing professional.
• We start with an introduction to the key concepts of search engine marketing.
• Continue with a look at SEO setup and the concepts relating to Search Engine Optimisation.
• Move on to SEO content and look at the importance of distributing relevant content marketing messages to enhance search traffic and engagement.
• Complete a practical SEO strategy workshop to consolidate what was learnt in the SEO Setup and Content modules.
• Look at paid search, including Google AdWords, how to track conversions and how to link to your analytics account.
• Study display advertising campaigns from creation to optimisation and on to reporting.
• Gain a thorough understanding of video advertising including video hosting and mobile platforms.
• Learn how to set up analytics and study its full range of features and capabilities.
• Continue to more in-depth study of analytics and learn how to analyse and deliver detailed conversion reports.
• Finish with a module on strategy and planning: learn how to devise a search strategy using the PROPEL model and discover the key components of successful social strategy and ROI.

DMI Membership

All DMI courses include six months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first six months, it’s all yours, absolutely free.