The Art of Retail Selling

The Art of Retail Selling - Overview

This is a course designed to assist individuals and companies to benefit from the experiences and research of succcessful retail establishments.  Public Houses have also benefited.

This The Art of Retail Selling course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

The Art of Retail Selling London
The Art of Retail Selling Manchester
The Art of Retail Selling Nottingham
The Art of Retail Selling Birmingham
The Art of Retail Selling Bristol
The Art of Retail Selling Edinburgh
The Art of Retail Selling Leeds

The Art of Retail Selling - Timetable

09.30 – 10.00     Coffee, Introduction and Objectives
10.00 – 10.30     Four Stages of Retail
(Building a profile of success)
10.30 – 11.00     Our Customers – Who Are They?
(What do we know about our customers?)
11.00 – 11.30     Hotspots
(Where are the greatest areas of impact and how do we use them?)
11.30 - 12.15      First Impressions
(Immediate impact exercises)
12.15 - 12.35      Customers - Winning Their Hearts and Minds
12.35 – 13.00     What Do They Really Want?
(Understanding their situation and needs, spotting our opportunities)
13.00 - 14.00      Lunch
14.00 – 14.45     Providing Solutions
14.45 – 15.15     Handling Objections
15.15 - 16.00      Closing the Sale
16.00 - 16.15      Maximising - Associated Sales and Additional Opportunities
16.15 - 16.30      Positive Next Steps
16.30 - 17:00      Action Plans Agreed

The Art of Retail Selling - Benefits

An understanding of customers real needs and wants
An understanding of how customer profile affects product placement and layout
How to ensure continued custom
Actions to be implemented