The Purpose of Advertising Certificate

The Purpose of Advertising Certificate

Course Details

Lightning Skill

Lightning Skills are short one or two module video lessons (around 5 to 15 minutes long) designed to give you a general overview of the topic with hints and tips in the subject area.

It also includes a worksheet for you to review what you have learnt in the course, and a final test. On passing the test, you will receive your certificate.

Learning the purpose of advertising is essential for anybody looking to improve their understanding of advertising and how to use it to effectively improve their brand. While many brands use advertising, few truly understand the purpose and often get it wrong.

This course provides an effective guide to the strategic purposes of advertising, such as targeted communication of information, brand awareness and using advertising as a public relations tool.

From how to educate and change public perception through advertising, to how to challenge competitors and gain maximum brand exposure, this course covers everything you need to know about the true purpose of advertising.

You Will Learn

• How to use advertising to communicate information and create awareness
• How to create a brand image and build your brand through advertising
• How to educate your market and change their perception through targeted messaging
• How to successfully challenge your competitors without damaging your brand

Benefits of Taking This Course

• You will increase your brand awareness and interaction across platforms
• You will establish a credible and trustworthy brand by advertising effectively
• You will increase sales and maximise profits
• You will avoid wasting time and money on ineffective advertising campaigns

Course Modules/Lessons

• The Purpose of Advertising