Ultimate Strategic Marketing Course: Digital Marketing

Ultimate Strategic Marketing Course: Digital Marketing

Overview

Without an effective social media strategy or marketing strategy in place, most businesses wouldn’t survive long. Business owners need to adapt to the digital world and stay up-to-date on digital trends if they want to stay ahead of the competition.

This Ultimate Strategic Marketing Course: Digital Marketing is the ultimate training program for those who wish to work in this field, as well as entrepreneurs and business owners who need help engaging their audience online.

With this marketing certification, you will learn all there is to know about social networks, email marketing, and content marketing. You will also explore techniques and strategies for writing high-quality SEO-friendly content to engage potential customers through social media platforms, plus much much more.

Highlights  of The Ultimate Strategic Marketing Course: Digital Marketing:

Gain a full understanding of internet marketing and how social media plays a vital role in boosting business
Learn how to create an effective marketing strategy and social media plan 
Understand how to utilise LinkedIn to grow your professional network
Develop your understanding of Google Adwords and why keywords are so important for optimising online content
Get an introduction to PPC (Pay-Per-Click) and SEO (search engine optimisation)
Get to grips with the basics of email marketing and how promotional emails help to drive sales
Understand how to identify your target audience and market your USPs
Explore a wide range of social media platforms and learn how to post engaging written and video content
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

• Online study materials
• Mock exams
• Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Ultimate Strategic Marketing Course: Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

COURSE CURRICULUM

• Introduction
• General Tips & Tricks Series
• SEO (Search Engine Optimisation)
• YouTube
• Google Adwords
• Google Analytics
• Email Marketing
• Linkedln
• Twitter
• Facebook
• Instagram
• Mobile App