VIDEO MARKETING

Overview 

Video marketing is a progressive and scalable marketing strategy that integrates engaging videos into your marketing campaigns. In simple words, video marketing refers to the marketing strategy where you will promote your product/service through well-created videos.

Video marketing can be used for everything right from creating awareness of your products/services, building and promoting your brand, customer rapport, reaching your target audience and engaging them with your business, to customer acquisition and executing sales. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream major events and deliver useful content.

Video marketing is on top of every successful digital marketer's agenda as the returns from a successful video-based campaign are huge. Hence, if you are aspiring to become a top marketer or if you want to promote your business by building a solid brand, video marketing is the way forward.

Course Objective

This is a self –paced, video training on Video marketing by Uplatz here you will get a deep insight of video marketing and its uses in day to day life.

Course Details

Video marketing (self –paced, video training) course this course is focused on what is Video marketing all about, it’s benefits and how it will grow your business

Target Audience

· Any individual

· Video Marketing

· Businessman

· Social Media Specialist

· Video Editor

Course Syllabus

What is Video Marketing

· Benefits of video marketing

· Get started with video marketing

· Maximize your reach with video marketing

· Plan your budget

· Free tools for video creation and editing

· YouTube and other platforms for video marketing

· Make the most of video

· The rise of online video

· How video fits into your online strategy

· Creating video content within your budget

· Sharing and promoting your videos

· Advertising on video sharing sites

· Measuring video performance

Certification

Upon successful completion of Digital Marketing Uplatz will issue the Digital Marketing certificate.

Career Path

· Online Marketing

· Digital Marketing Manager

· SEO specialist

· Video Campaign Manager

· YouTube video campaign manager

· Entrepreneur / Owner of a business

Job Prospects

Online Video Marketing Manager average salary range is £52 K to £56 K. (Source: Glassdoor)