Visual Merchandising Course For Retailers And Students
Visual Merchandising Course For Retailers And Students
Visual Merchandising Course For Retailers And Students
DURATION
02:07:12
Description
Visual Merchandising & Window Dressing training course has been specifically created to give you the knowledge to become a Visual Merchandising expert, transform your existing shop and enable you to upskill your retail sales team using current Visual Merchandising techniques which I have gained after 20 years industry experience in London.
Perfect for Retailers or Students. I show you highly practical solutions for Visual Merchandising in today’s retail industry.
There are over 40 videos covering the following subjects;
• Visual Merchandising techniques
• How to create an effective store window displays
• Mannequin handling and dressing
• The importance of great link selling
• How to create effective store layouts which will help to encourage the customers flow around the store
Who is the target audience?
• Independent and larger retailers who want to upskill their existing teams on becoming Visual Merchandising experts
• Students who want to learn a new skill or are looking to get into the Visual Merchandising industry
Basic knowledge
• No previous Visual Merchandising or retail experience is required. As I will teach you the basic techniques from scratch
• Notepad and pen to take notes is essential
What will you learn
• Become a confident Visual Merchandiser when you understand the key display principles which are featured on the course
• Learn the most effective way to handle and dress mannequins
• Understand the principles needed to create an eye catching store window
• Gain a good understanding of how to create a “hot spot “or promotional area which can be linked to your store window
• Find out the current Visual Merchandising techniques which are used by current retailers and how these can help to improve not only your profits but also create an inspiring shopping experience for your customer
• I will teach you the link selling techniques which I have used which have resulted in a 20-25% increase for my retailers
• Understand how to create an effective store layout which will help you to achieve great customer flow throughout your store
• For students: I will talk to you about the best ways to get into the Visual Merchandising industry
Course Curriculum
Introduction into Display & Visual Merchandising Principles
• Introduction
• Symmetric Display Theory
• Asymmetric Display Principle
• Repetition Display Principle
• Alternation Display Principle
The Key Principles of Window Design and Dressing
• Effective use of colour within window display
• Effective use of lighting within window display
• Effective use of graphics within window display
• Current Window Display Trends
• Hotspots & Promotional Areas
• Mannequin Styling & Dressing
Visual Merchandising Techniques
• Effective Merchandising Product Ranges
• How to effectively merchandise a table
• Making your product easy to shop
• Link selling on a Table
• Impulse Selling
• Till Points and counter tops
• Merchandising on Walls
• Consistent Store Ticketing/ Signage
Effective Layouts
• How to create effective sales floor layouts
• Impulse selling at cash desks
• How to encourage customer flow
• Recommended Reading sources
• Recommended Prop Companies
Visual Merchandising Techniques
• Creating a Lifestyle Display
• Creating a Display Using Kids Accessories
• Creating a Display of Home Accessories
• Creating a Display of Fashion Accessories
• Dressing and Styling a Male Mannequin
• Dressing and Styling a Female Mannequin
• Dressing a Styling Female Mannequin pt 2
Frequently Asked Questions
• Effective VM
• Enticing Your Customers
• Window Dressing
• Wow Windows
• Points to Remember When Window Dressing
• Retailers with Limited Sales Floor Space
• Exciting Displays
• VM Techniques
• Finding Retail Inspiration
• Investing in Visual Merchandisers
Students
• Getting into the Visual Merchandising Industry
• Work Experience