WRITING FOR THE WEB (WR07)

WRITING FOR THE WEB (WR07) 

Course Description

This one-day Writing for the Web certificated  course trains you in how to prepare, write and edit  web content for online digital audiences. The course is delivered by leading writing professionals with direct experience for writing content for the web. You will be trained in developing your writing style to produce content for online publications and websites. 

During the Writing for the Web course, there will be a focus on adapting your written style, tone and content for various types of audiences. The course will also cover the correct use of English, tricky grammar, spelling and punctuation. There will be practical exercises on how to proof-read and copy edit, to spot inconsistencies and errors. The web writing course will also cover best practices for titles and subheadings, blogging, editorial planning.

The sessions takes the form of group discussion and practical exercises overseen by an expert online writer and editor. The trainer will share practical tips such as improving writing for SEO, key words, Google trends and writing stand out headlines. 

This course is suitable for anyone involved in writing online content for web sites, online publications and digital platforms. It will help you generate compelling copy that really engages your audience. 

ON THIS COURSE YOU WILL LEARN: 

How to how write content for a digital web platform 
How to write content that works for your organisation or brand 
How to write for an online audience 
How to engage your audience with your online content 
How to get your structure and copy editing techniques right
How to work to house style 
How to get your SEO right 
How to do the final checks to ensure everything is spot on 

TOPICS COVERED 

INTRODUCTION TO WRITING FOR THE WEB 
Why maintaining writing standards online is so important 
The differences between offline and online writing
Writing with your brand in mind

TARGETING ONLINE AUDIENCES

How visitors read online
A user focused approach
Using plain English 
Engaging readers and getting the tone right
Titles and teaser text
Practical exercise

CONTENT STRUCTURE

Inverted pyramid copy structure
Sentence and paragraph length
Chunking up copy 
Developing a style guide for your online writing
Practical exercise

COPY EDITING & PROOF READING

Grammar, spelling and punctuation
Evergreen copy
Practical exercise
SEO
Headlines and sells
Content management
Google Trends
Linking
Practical exercise 

HOUSE STYLE  

Developing an editorial style guide and branding 
Tone of voice
Practical exercise 

QUALITY CONTROL  

Standards and checks
The final proof of the online copy
Final checks before going live 
 
RECOGNITION 

The Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk

AWARD 

CPD-Approved LSPR Professional Development Certificate: Writing for the Web. The Certificate is awarded with a Pass, Merit or Distinction.

ASSESSMENT

The final Certificate award will be based on the following:

Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.

BESPOKE AVAILABILITY

To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Delivery options are either in-house, or at the LSPR premises in Kensington. Please contact LSPR for a quote.