YouTube Channel Marketing Certificate

YouTube Channel Marketing Certificate

The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution. An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.

In order to be able to maximise your usage of YouTube, you need to be familiar with its numerous features and tools. This video course on YouTube covers a number of important topics, including the following:

What's Covered in the Course?

• How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
• How to get your video listed next to trending YouTube videos;
• How to get more comments and thumbs ups;
• Using the snowball marketing effect;
• How to live stream your video for the first time;
• How to insert adverts;
• How to use recommendation algorithms and other tools, to increase traffic to your business website;
• How to use the ‘Featured Video’ option, to generate more interest in your product;
• How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
• How to use hashtags;
• How to use Facebook marketing and pinning.

This video course offers the following benefits

The numerous benefits of becoming familiar with the tools and features of YouTube videos include:

• An understanding of how to use the different features of YouTube, to maximise viewership;
• A clear idea of which YouTube videos are working best for your purposes;
• As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, • you don’t have to waste your hard earnt money from the beginning;
• You will be able to create high-quality, interesting and well-structured videos that run for longer times;
• You can generate revenue from video viewership;
• You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.

Course Modules/Lessons

Module 01: Introduction
 
Module 02: Market Research Exercises
 
Module 03: YouTube End Screen
 
Module 04: Professional YouTube Marketing Video
 
Module 05: Overview of My YouTube Channel
 
Module 06: YouTube Recommended Videos
 
Module 07: YouTube SEO – Section Introduction
 
Module 08: Starting Keyword Research with Google Keyword Tool
 
Module 09: Competitor Keyword Research
 
Module 10: Keyword Permutations
 
Module 11: On Page YouTube SEO
 
Module 12: Ranking Videos for Competitive Search Terms
 
Module 13: YouTube Ranking Factors
 
Module 14: How to Get More Thumbs Up
 
Module 15: How to Get More YouTube Comments for SEO
 
Module 16: How to Get Viewed for Longer
 
Module 17: More Benefits from Longer Watched Videos
 
Module 18: Embedding Websites/Videos to Get Them to Rank
 
Module 19: Search to Intent Match
 
Module 20: Intent Match Influencing
 
Module 21: Views for New Videos
 
Module 22: How to Amplify Views with Triple Play Combination
 
Module 23: How to Increase Sales and Traffic from Your Email Signature
 
Module 24: YouTube Subtitles/CC
 
Module 25: Close Look at Recommendation Algorithm
 
Module 26: Playlists to Boost Recommendations
 
Module 27: My Recommendation Video Example
 
Module 28: Secret to How I Make YouTube Videos Rank in Google Search
 
Module 29: My Overall Channel Strategy and Insights
 
Module 30: Strategy for New Channels
 
Module 31: What Will Help Your Show Be More Successful
 
Module 32: Strategies to Make Money from Your Channel
 
Module 33: How to Sell from About Page on YouTube
 
Module 34: YouTube Pinned Comment
 
Module 35: Downloading Streaming Software
 
Module 36: Going Live First Time
 
Module 37: YouTube Live – Tips While Live
 
Module 38: YouTube Live Streaming Tips
 
Module 39: Featured Video to Get More Views
 
Module 40: Making a Unique Channel URL
 
Module 41: YouTube Returning vs New Visitors
 
Module 42: Topic Coverage Current or Evergreen
 
Module 43: Release – Daily, Weekly or Monthly
 
Module 44: Longer vs. Shorter Episodes
 
Module 45: YouTube AdWords – Section Introduction
 
Module 46: Creating Your Account
 
Module 47: Starting With Our First Ad
 
Module 48: In-Stream vs Video Discovery Ads
 
Module 49: Budget CPV and More
 
Module 50: Location
 
Module 51: Starting with AdGroup
 
Module 52: How to Decide for InStream Ad
 
Module 53: Adding Your Video to Ad Group
 
Module 54: What to Write in Headline Description
 
Module 55: Setting CPV
 
Module 56: Demographic Targeting
 
Module 57: Interests and Topics
 
Module 58: Keywords
 
Module 59: Social Media Automation – Section Introduction
 
Module 60: All the Benefits of Social Media and Automation
 
Module 61: HashTag Marketing
 
Module 62: Social Media Automation Tools
 
Module 63: Showing SocialOomph
 
Module 64: Pinned Tweets on Twitter
 
Module 65: Pinned Post on Facebook
 
Module 66: RT Team
 
Module 67: Facebook Ads – Section Introduction
 
Module 68: How to Navigate to Facebook Ads Manager
 
Module 69: Which Facebook Ad to Choose
 
Module 70: Setting the Targeting for Your Ad
 
Module 71: Creating the Ad Format
 
Module 72: Targeting Pro Tip
 
Module 73: Lookalike Audience
 
Module 74: Facebook Business Page Basics
 
Module 75: Elements of Videos to Improve
 
Module 76: YouTube Hints at What to Improve