New Skills Academy
No specific location
N/A

YouTube Channel Marketing Certificate

N/A
£ 100

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New Skills Academy
No specific location
N/A
Online | Advanced |   4Hours   

Online | Advanced |   4Hours   

£ 100

YouTube Channel Marketing Certificate

£ 100

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YouTube Channel Marketing Certificate

YouTube Channel Marketing Certificate

Course Details

The outreach and power of YouTube works excellently for small businesses, including those who have limited physical channels of distribution. An interesting and high-quality video on YouTube helps generate traffic to your website and attracts attention from prospective users.

In order to be able to maximise your usage of YouTube, you need to be familiar with its numerous features and tools. This video course on YouTube covers a number of important topics, including the following:

What's Covered in the Course?

• How to search for the right keywords using the Google Search tool, and how to embed those keywords on your title and subtitles, in order to drive traffic;
• How to get your video listed next to trending YouTube videos;
• How to get more comments and thumbs ups;
• Using the snowball marketing effect;
• How to live stream your video for the first time;
• How to insert adverts;
• How to use recommendation algorithms and other tools, to increase traffic to your business website;
• How to use the ‘Featured Video’ option, to generate more interest in your product;
• How to create an impactful YouTube video, including voice quality, images, pacing, communication, and so on;
• How to use hashtags;
• How to use Facebook marketing and pinning.
• This video course offers the following benefits
• The numerous benefits of becoming familiar with the tools and

features of YouTube videos include:

• An understanding of how to use the different features of YouTube, to maximise viewership;
• A clear idea of which YouTube videos are working best for your purposes;
• As you become familiar with SEO strategies, you can experiment with your budget, to see which advertising is best for you – this way, you don’t have to waste your hard earnt money from the beginning;
• You will be able to create high-quality, interesting and well-structured videos that run for longer times;
• You can generate revenue from video viewership;
• You can use YouTube to effectively showcase your brand, create a community of followers and market your products to a wide target audience.

Course Modules/Lessons

• Module 01: Introduction
 
• Module 02: Market Research Exercises
 
• Module 03: YouTube End Screen
 
• Module 04: Professional YouTube Marketing Video
 
• Module 05: Overview of My YouTube Channel
 
• Module 06: YouTube Recommended Videos
 
• Module 07: YouTube SEO – Section Introduction
 
• Module 08: Starting Keyword Research with Google Keyword Tool
 
• Module 09: Competitor Keyword Research
 
• Module 10: Keyword Permutations
 
• Module 11: On Page YouTube SEO
 
• Module 12: Ranking Videos for Competitive Search Terms
 
• Module 13: YouTube Ranking Factors
 
• Module 14: How to Get More Thumbs Up
 
• Module 15: How to Get More YouTube Comments for SEO
 
• Module 16: How to Get Viewed for Longer
 
• Module 17: More Benefits from Longer Watched Videos
 
• Module 18: Embedding Websites/Videos to Get Them to Rank
 
• Module 19: Search to Intent Match
 
• Module 20: Intent Match Influencing
 
• Module 21: Views for New Videos
 
• Module 22: How to Amplify Views with Triple Play Combination
 
• Module 23: How to Increase Sales and Traffic from Your Email Signature
 
• Module 24: YouTube Subtitles/CC
 
• Module 25: Close Look at Recommendation Algorithm
 
• Module 26: Playlists to Boost Recommendations
 
• Module 27: My Recommendation Video Example
 
• Module 28: Secret to How I Make YouTube Videos Rank in Google Search
 
• Module 29: My Overall Channel Strategy and Insights
 
• Module 30: Strategy for New Channels
 
• Module 31: What Will Help Your Show Be More Successful
 
• Module 32: Strategies to Make Money from Your Channel
 
• Module 33: How to Sell from About Page on YouTube
 
• Module 34: YouTube Pinned Comment
 
• Module 35: Downloading Streaming Software
 
• Module 36: Going Live First Time
 
• Module 37: YouTube Live – Tips While Live
 
• Module 38: YouTube Live Streaming Tips
 
• Module 39: Featured Video to Get More Views
 
• Module 40: Making a Unique Channel URL
 
• Module 41: YouTube Returning vs New Visitors
 
• Module 42: Topic Coverage Current or Evergreen
 
• Module 43: Release – Daily, Weekly or Monthly
 
• Module 44: Longer vs. Shorter Episodes
 
• Module 45: YouTube AdWords – Section Introduction
 
• Module 46: Creating Your Account
 
• Module 47: Starting With Our First Ad
 
• Module 48: In-Stream vs Video Discovery Ads
 
• Module 49: Budget CPV and More
 
• Module 50: Location
 
• Module 51: Starting with AdGroup
 
• Module 52: How to Decide for InStream Ad
 
• Module 53: Adding Your Video to Ad Group
 
• Module 54: What to Write in Headline Description
 
• Module 55: Setting CPV
 
• Module 56: Demographic Targeting
 
• Module 57: Interests and Topics
 
• Module 58: Keywords
 
• Module 59: Social Media Automation – Section Introduction
 
• Module 60: All the Benefits of Social Media and Automation
 
• Module 61: HashTag Marketing
 
• Module 62: Social Media Automation Tools
 
• Module 63: Showing SocialOomph
 
• Module 64: Pinned Tweets on Twitter
 
• Module 65: Pinned Post on Facebook
 
• Module 66: RT Team
 
• Module 67: Facebook Ads – Section Introduction
 
• Module 68: How to Navigate to Facebook Ads Manager
 
• Module 69: Which Facebook Ad to Choose
 
• Module 70: Setting the Targeting for Your Ad
 
• Module 71: Creating the Ad Format
 
• Module 72: Targeting Pro Tip
 
• Module 73: Lookalike Audience
 
• Module 74: Facebook Business Page Basics
 
• Module 75: Elements of Videos to Improve
 
• Module 76: YouTube Hints at What to Improve